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Your future looks bright

At Colgate, we believe that everyone deserves a future they can smile about. That is why we created the Colgate Professional Direct online shopping experience - to make it easy for you to access the products your dental professional recommends. You deserve a healthy smile, and we want to make sure you get there (and the products you need get to you).

What is Colgate Professional Direct?

It’s a new online shopping site that lets your dental professional send their product recommendations straight into your cart. The products recommended by your dental professional are offered to you at an exclusive discount!

How it works


Dental professional makes recommendations

After your visit, your dental professional will send you the products they recommend for you.


You receive recommendations

You receive a message (SMS or email) and have the option to order products at an exclusive rate via the embedded link.


Delivery to your door

Purchased products will be sent directly to your door. You're on your way to a healthier smile!

What about everyone else’s smile?

We thought about that, too. Your dental professional can choose to have Colgate to use 10% of the sales transaction to support Bright Smiles, Bright Futures® to help improve the oral health of US kids. Bright Smiles Bright Futures is Colgate's global oral health education program which has reached over 1 Billion children for the last 28 years. The funds from this program will help BSBF to achieve 2025 goal to reach 2 billion children.